The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.
Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Sound time-consuming? It doesn’t have to be. Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.